Las Vegas Super Bowl LVIII Host Committee | House on Hacienda | Frooogs Camp
HOUSE ON HACIENDA LOGO DESIGN
The House on Hacienda logo design was a project completed for the Las Vegas Super Bowl Host Committee and Frooogs Camp. House on Hacienda was a week-long festival preceding the Super Bowl in Las Vegas. Our goal was to create a bold, exciting design that would highlight the event and feel right at home on the Las Vegas Strip.
Our challenge in creating this design was incorporating three very different, very distinct brands into one cohesive logo. It was important to maintain balance within the design and create fun, energetic imagery that aligned with the event. Additionally, the clients wanted us to incorporate bright colors and a frog into the design.
Some of our early designs:
We created three colorways for the final logo.
As well as a vertical option for alternative product placement and signage
We brought to life the style guide for the first ever Host Committee party in Las Vegas.
-Custom event directional and sponsor signage. One-of-a-kind event daily credentials with lanyards, credentials and wristbands.
-Staff hoodies with Super Bowl 58 on the front and back. Ball Cups partnership with custom reusable cups for the event.
-Event barricade fencing wrap that surrounded the outside perimeter. Multiple Sponsor step and repeats throughout the event including on the barricade fencing—sponsor pillow designs to be shown on all couches and lounge areas.
